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Appodeal’s In-App Ad Performance Index: Based On the Analysis of 30k+ Apps

Since 2018 is right around the corner, now is the perfect time to reflect and make sure your apps are on the right track for monetization success in the upcoming year.

That is why we are excited to release the first-ever Appodeal In-app Advertising Performance Index (2017 Edition).

Want to know what are the must-use ad networks for generating the top ad revenue? How about the hottest ad format that saw its eCPM more than doubled in 2017 (along with the ad networks that generated such results)?

After analyzing data from over 60 ad demand sources, 69+ billion impressions and 30,000+ apps across five different regional markets, we’ve put together this monetization power ranking index to help mobile app publishers decide with confidence which ad networks and ad formats can monetize best for users in five different regions of the world:

  • United States
  • Western Europe
  • Eastern Europe
  • East Asia
  • Latin America

After all, what works for one region might not work for another.

An ad format, like rewarded video, might monetize more for some regions on Android but another like rich interstitial might actually monetize better for other regions on iOS.

Similarly, a particular ad network may generate high revenue in Europe but yields poor results in the United States. This index ranks the different ad networks based how much revenue they generated in various regions.

Also, are you curious to know which ad formats are likely to generate you the best eCPMs in 2018?

Based on the annual 2017 analysis of the eCPM trends of four different ad formats (rewarded video, banner, video interstitial, and rich interstitial), this report will give you insights on which format will likely see its eCPMs outperform others in 2018.

To find out which ad format that is and much more, check out the full Appodeal In-app Advertising Performance Index (2017 Edition), or click below for the full rankings and key insights.

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Appodeal’s In-App Ad Performance Index: Based On the Analysis of 30k+ Apps
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