Starting January 1st, 2018, our immediate payouts fee has increased to 4% (previously 2%).
During last year, Appodeal has worked hard connecting publishers and ad providers. As a result, we’ve drastically increased the number of integrated ad demand sources to over 60.
Our large trusted partners have their own payment terms — Net 30, Net 45, Net 60 or Net 90. The numbers 30, 45, 60 or 90 show how many days it takes for Appodeal to collect payments on behalf of publishers.
Since Appodeal always puts publishers’ interests first, we’ve been offering a payment term of Net 30, despite the gap in payment terms from our partners. We do so, by working with financial partners that kindly advance our publishers payouts by charging a small fee.
However, due to the increasing number of partners with longer payment terms, Appodeal suffered higher advancing fees, which resulted in the immediate payout fee increase from 2% to 4%.
As we aspire to go forward, add more partners and guarantee immediate payouts to publishers, as well as protect publishers’ interests on the market, instead of changing our payment term from Net 30 to Net 45, we took a road of a lesser financial risk for our publishers by slightly increasing the immediate payout fee.
Please let us know if you have any further questions regarding our immediate payouts fee change: firstname.lastname@example.org.