Publication by Appodeal

Appodeal Team Interview: A Day in the Life of Adrienne Powell

It's time to continue spotlighting the many faces of Appodeal in our blog series, A-Team: Insights & Interviews. Next up, we have everyone's favorite cat-lovin' Fraud Detective and Payouts Manager, Adrienne Powell!

Birthplace: Chicago, IL

Current Location: Sacramento, CA

Position/Role: Fraud & Payouts Manager

Tell us 3 fun facts about yourself:

  1. I started a cat blog in 2008 that quickly gained popularity, but I don’t update it anymore.
  2. I actually “keep up with” The Kardashians (judge away).
  3. I sell Vintage Clothes on Etsy in my spare time.

What's your favorite type of music?

Pop, love songs, gangster rap

If you could choose any superpower, what would you choose and why?

The ability to eat anything I want and never gain any weight! Also, I’d love to be able to hug people back to health.

How did you end up here? What was your career path like?

I was in the music industry from 2008 - 2013. I worked for a Music Promotion Company here in San Francisco and we primarily featured “Jump Off Bands." There were only three of us; the guy who knew everyone, the guy with the funds and the girl (me) who did everything else.

I updated the website, sent emails, made flyers, entertained bands before the show, made phone calls and whatever else needed to be done. It was a lot of late nights but the job was very rewarding and I met some great people along the way.

When that ended, I found a position in the Mobile Industry as an Operation Manager, it was my first tech job and I really enjoyed the people, the conferences and learning about a new industry. That ended abruptly as some start-ups do… And that’s when I found Appodeal, or really, when Natalie found me :)

Walk us through an average day.

An average day starts with checking Slack channels/emails and seeing where the urgency is. Since we are growing by the minute, a lot of time gets spent on issuing payments and payments support.

Those users who have not been cleared or “green lighted” for payments receives a background check to make sure they are not fraudulent. In order to receive a payment, each account must be verified first.

If they are good to go, they're cleared for payments.

Then comes the fun part: fraud. We have a channel dedicated to fraud activity which produces the APP ID’s of any abnormal activity pulled from our dashboard. I use our PostgreSQL to run each APP ID looking for abnormal clicks coming from either the IP Address or Device ID.

The users who have been flagged as “abnormal” will receive a 7-day warning email, issued by myself, explaining the activity we have found and giving them the option to either comply with our policy or have their account suspended. We have a great article that goes further into fraud here.

What are your main tools?

Appodeal Admin Dashboard, Wells Fargo CEO Portal, Paypal, Yandex, Webmoney, Coinbase, Navicat SQL, Android/iOS test phone, whois terminal

What projects are you working on right now?

I’m always working on streamlining the payments process and making the process easier for our users and our employees. I’m also working on a few other fraud-related upgrades that will make the process faster and more efficient.

What is your spirit animal?


Where do you see yourself in two years?

In a cute house, with my husband, dog, cat, maybe a kid and leading a kick-butt Fraud and Payments team!

What part of your job do you find the most rewarding?

Besides my rad co-workers?

I find satisfaction in helping users when they actually have issues they can’t solve. These range from finding out that something is not properly functioning with their ads, to helping a user track down a missing payment.

What is your meditation? How do you stay focused?

Working remotely has great meditation benefits. When things get a little stressful I can take a moment, go outside, throw the ball for my dog, see her big derpy smile and the stress just melts away. After a few minutes of that I come back to work focused and relaxed.

Check back next month for another A-Team interview!

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Appodeal Team Interview: A Day in the Life of Adrienne Powell

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